Prioritise
SEO Decision Centre
Critical blockers, high-impact work and quick wins are separated automatically so you know what deserves attention first.
Find what is stopping your website from ranking in Google and AI search
Run 80+ checks on technical SEO, content, speed, security, accessibility and AI readiness. Every issue is prioritised with a plain-English fix, so you know what to do first.
https://example-bakery.com/
74/ 100
- Title tag54 chars
- Meta descriptionmissing
- HTTPS & redirects301 → https
- Server response912 ms
- AI search bots2 blocked
- Structured dataLocalBusiness
Everything the audit looks at
One scan reads your page the way search engines and AI crawlers do, then scores it in 8 areas.
On-page SEO
Titles, descriptions, headings, links and images
Content
Depth, keywords and readability
Technical SEO
Crawling, indexing, redirects and site structure
Speed
Server response, page weight and loading
Security
HTTPS, certificates and security headers
Social & rich results
Open Graph, X cards and structured data
AI search readiness
Access and structure for AI search engines
Accessibility
Labels, names, landmarks and other WCAG basics
Competitor comparison
Put two or three sites side by side with Site vs Site.
Full-site crawler
156 site-wide checks across 19 groups. Discovered from links, canonicals, hreflang and XML sitemaps.
AI Visibility
Track whether AI assistants mention and cite your brand when people ask the questions your customers ask.
Website monitoring
Re-audit a website every week or month and email a PDF report to you or your clients, with the score change since last time.
Most-used tools
Go deeper on a single problem with a focused tool.
Full Site Audit (Crawler)Crawl a whole website to find broken pages, duplicate titles, missing tags and thin content.
Page Speed TestLighthouse performance score, lab metrics and real-user Core Web Vitals for any page.
Keyword Suggestion ToolGet hundreds of long-tail keyword ideas and questions from Google Autocomplete.
Schema Markup GeneratorCreate JSON-LD structured data for articles, FAQs, products, businesses, events and more.
AI Search Readiness CheckerCheck if ChatGPT, Claude, Perplexity and Google AI can access, read and quote your page.
AI SEO Page ReviewerReview a live page like a technical SEO consultant using its actual title, headings and content.
From audit to action
More than a score. A workflow to improve your site.
Find the issue, see the evidence, fix it, verify the change and keep monitoring.
Understand
AI SEO Expert
AI reasons over measured audit evidence and explains what to fix without inventing traffic, rankings or backlinks.
Explore
Full-site crawler
150+ site-wide checks with Page Explorer filters, Link Explorer, duplicate detection and internal link opportunities.
AI search
AI Visibility tracking
See whether ChatGPT, Claude and Perplexity mention and cite your brand for the questions customers ask, and who they recommend instead.
Measure
Rank Tracker
Daily positions for your target keywords from your own Search Console data, with trends, best positions and ranking URLs.
Prioritise
Search Console opportunities
Combine real impressions, clicks, CTR and ranking position with audit findings to focus on pages that already have demand.
Monitor
Website monitoring
Track score changes, new problems, fixed issues and important website changes instead of treating SEO as a one-time test.
Agencies
Lead-generation widget & PDF reports
Embed a branded audit form on your site to capture leads, and send scheduled white-label PDF reports to clients.
Start with a free audit. Keep the history when you create an account.
Free accounts include limited full audits. Pro adds larger crawls, monitoring, Search Console, AI Visibility and the Rank Tracker.
Latest guides
Practical, up-to-date SEO advice you can act on today.
6 min readLocal & international
Hreflang and International SEO: A Practical Guide for Multilingual Sites
Serving several languages or countries? Learn how to structure international sites, implement hreflang correctly, avoid the most common mistakes and…
7 min readAI search
How to Optimise for AI Search: AI Overviews, ChatGPT and Perplexity
More searches now end in an AI-generated answer. Here is how AI search engines find and choose sources, and the practical steps that make your pages…
6 min readContent & keywords
E-E-A-T and Helpful Content: What Google Means by Quality
Experience, expertise, authoritativeness and trust are how Google’s quality guidelines describe great content. Here is what they mean in practice and…
Questions about the audit
What does the SEO audit check?
80+ checks across eight areas: on-page SEO (titles, descriptions, headings, links, images), content, technical SEO (status codes, redirects, robots.txt, sitemaps, canonicals, hreflang), speed, security, social and structured data, AI search readiness and accessibility. Each issue is ranked by impact and includes a plain-English fix.
Can it audit my whole website?
Yes. The site audit crawls your pages and checks 150+ site-wide issue types – redirect chains, canonical and hreflang errors, sitemap problems, duplicate content, orphan pages, broken links and images, accessibility and more – with a Page Explorer, Link Explorer and internal-link suggestions.
Does it show whether AI assistants recommend my brand?
Yes. AI Visibility asks ChatGPT, Claude and Perplexity the questions your customers ask and tracks whether your brand is mentioned, in which position, whether your site is cited, and which competitors appear instead.
Is it really free?
Your first audit works without an account. A verified free account includes a limited number of full audits and AI credits; paid plans add larger crawls, monitoring, Search Console and higher limits.
How is the SEO score calculated?
Each check has a weight based on how much it matters for search visibility. Passed checks earn full points, warnings earn half and errors earn none. The score is the weighted total out of 100, and each category gets its own score too.
Can I audit a competitor’s website?
Yes. You can audit any public website, and Site vs Site puts two or three sites side by side so you can see where you are ahead and where you are behind.
How is this different from Google Search Console?
Search Console shows how Google sees your site over time – indexing, queries and clicks – and only for sites you own. This audit gives an instant technical and on-page review of any page, with fixes. Use both together.