SEO guides & tutorials
Practical, up-to-date advice on technical SEO, content, page speed and AI search – written to help you act, not just read.
Hreflang and International SEO: A Practical Guide for Multilingual Sites
Serving several languages or countries? Learn how to structure international sites, implement hreflang correctly, avoid the most common mistakes and…
How to Optimise for AI Search: AI Overviews, ChatGPT and Perplexity
More searches now end in an AI-generated answer. Here is how AI search engines find and choose sources, and the practical steps that make your pages…
E-E-A-T and Helpful Content: What Google Means by Quality
Experience, expertise, authoritativeness and trust are how Google’s quality guidelines describe great content. Here is what they mean in practice and…
Search Intent: How to Match What Searchers Really Want
Pages rank when they give searchers what they came for. Learn the four types of search intent, how to read intent from the results page and how to sh…
Keyword Research for Beginners: Find Keywords You Can Actually Rank For
Keyword research tells you what your audience searches for and in what words. This step-by-step process uses free tools to find, evaluate and priorit…
How to Speed Up Your Website: 15 Fixes That Actually Work
A practical, prioritised list of the changes that make websites faster – from hosting and caching to images, JavaScript and fonts – with notes for Wo…
Core Web Vitals Explained: LCP, INP and CLS (and How to Improve Them)
Core Web Vitals measure loading, responsiveness and visual stability for real users. Learn what each metric means, the thresholds that count and the…
Structured Data and Schema Markup: A Beginner’s Guide
Schema markup helps search engines and AI systems understand exactly what your content is – and can make pages eligible for rich results. Learn which…
Why Is My Page Not Indexed by Google? 12 Causes and Fixes
If a page is not in Google, it cannot rank. Work through these common causes – from noindex tags and robots.txt to thin content and canonical issues…
Redirects for SEO: 301, 302 and How to Migrate a Site Safely
Redirects keep visitors and rankings when URLs change. Learn which redirect to use, how to avoid chains and loops, and a step-by-step plan for migrat…
Canonical Tags Explained: Fix Duplicate Content the Right Way
Duplicate URLs are everywhere – tracking parameters, filters, http and https versions. Canonical tags tell search engines which version to index. Her…
XML Sitemaps: What They Are and How to Create One
An XML sitemap lists the pages you want search engines to find. Learn what to include, what to leave out, how to create one on any platform and how t…