On-page SEO
Link anchor text
Why it matters
Anchor text tells users and search engines what the linked page is about. Generic text like “click here” or empty image links carries no meaning.
How to fix it
- Use descriptive link text that names the destination, e.g. “SEO checklist”.
- Give image links meaningful alt text.
- Avoid many identical anchors pointing to different pages.
Check it with
- Link Analyzer – List every internal and external link on a page with anchor text and rel attributes.
Scoring: a passed check earns its full weight, a warning half and an error none. How the SEO score works