Content
Content freshness
Why it matters
Search engines and AI assistants prefer current information for many topics. A page last updated years ago may contain outdated facts and is less likely to rank or be quoted.
How to fix it
- Review the page and update facts, screenshots, prices and examples.
- Update dateModified (and a visible ‘updated’ date) only when you make real changes.
Check it with
- AI Content Optimizer – Get specific suggestions to improve a piece of content for a target keyword.
Scoring: a passed check earns its full weight, a warning half and an error none. How the SEO score works