Heading structure

Why it matters

Headings (H2–H6) give a page its outline. A logical structure helps readers scan, helps screen readers navigate and helps search engines and AI tools extract sections.

How to fix it

1. Use H2 for main sections and H3 for sub-sections – do not skip levels.
2. Make headings descriptive instead of decorative.
3. Do not use heading tags just for styling; use CSS instead.

Check it with

• Heading Structure Checker – See the H1–H6 outline of any page and spot missing or skipped headings.

Scoring: a passed check earns its full weight, a warning half and an error none. How the SEO score works

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