Redirects

Why it matters

Each redirect adds a round trip before the page loads, and long chains can lose signals or stop crawlers.

How to fix it

1. Link directly to the final URL instead of a redirecting one.
2. Collapse chains so every old URL redirects in one step.
3. Use 301 for permanent moves and 302 only for temporary ones.

Check it with

• Redirect Checker – Trace every hop of a redirect chain with status codes and timings.

Scoring: a passed check earns its full weight, a warning half and an error none. How the SEO score works

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