Social & rich results
Structured data
Why it matters
Structured data (Schema.org JSON-LD) describes your content in a machine-readable way. It can make pages eligible for rich results and helps search engines and AI tools understand entities. Valid markup does not guarantee rich results.
How to fix it
- Add JSON-LD for the main entity of the page, e.g. Organization, Article, Product or LocalBusiness.
- Mark up only information that is visible on the page.
- Validate the markup after every change.
Check it with
- Schema Markup Generator – Create JSON-LD structured data for articles, FAQs, products, businesses, events and more.
- Structured Data Validator – Extract and check JSON-LD and microdata schema on a page, or paste code to test.
Scoring: a passed check earns its full weight, a warning half and an error none. How the SEO score works