Title tag

Why it matters

The title tag is the main headline of your page in search results and in browser tabs. A missing, duplicate or vague title makes it harder for search engines to understand the page and for people to choose it.

How to fix it

1. Give every page a unique title of roughly 30–60 characters.
2. Put the main topic first and your brand last, e.g. “Running Shoes for Women | Brand”.
3. Avoid stuffing keywords – write a title a person would click.

Check it with

• Meta Tags Analyzer – Check the title, description, robots, canonical and every other meta tag on a page.
• SERP Snippet Preview – Preview your title and description in Google on desktop and mobile, with pixel widths.

Scoring: a passed check earns its full weight, a warning half and an error none. How the SEO score works

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